The Various Types of Advertising Strategies and Their Examples

Advertising is a crucial part of any business’s marketing strategy. It helps ventures reach their target audience and effectively promote their products or services. With the rise of digital marketing, companies may use various ad strategies to reach their audience.

For small businesses and entrepreneurs in Australia, it is essential to adopt a marketing mix that helps you stand out in a highly competitive market. Below are just a few examples that may help you along the way.

1. Social Media Advertising

Social media has become an incredibly powerful tool for small businesses to advertise their products and services. With millions of people using platforms like Instagram, TikTok, Facebook, YouTube, and LinkedIn, businesses can reach a vast audience. For example, Boost Juice, an Australian chain that specialises in juices and smoothies, has a strong presence on social media platforms like Instagram and Facebook, where they promote their products and their delectable flavours.

2. Content Marketing

This strategy involves creating valuable content that attracts and engages potential customers. This can include blog posts, videos, infographics, online courses, opinion pieces, newsletters, podcasts, and other forms of content that provide useful information to the audience. For example, Koala, a furniture company based in Australia, has a blog that provides useful information on topics related to furniture and home decor. The company also offers free resources like ebooks and guides to further engage their audience.

3. Influencer Marketing

Partnering with local influencers can be an effective way for small businesses and entrepreneurs in Australia to promote their products or services. For example, Frank Body, a skincare brand based in Australia, has partnered with local influencers on Instagram to promote their coffee scrub. The influencers shared images of themselves using the product and provided a unique discount code for their followers to use when purchasing.

4. Display Advertising

Display advertising may help increase brand awareness. For example, Menulog, an Australian online food delivery platform, uses display advertising to promote its services on various websites. The company targets its audience based on their browsing behaviour and location to ensure that the ads are highly relevant.

5. Search Engine Marketing

Search engine marketing can be an effective strategy for businesses to reach potential customers who are actively searching for a product or service. For example, Airtasker, an Australian online marketplace, uses search engine marketing to promote its platform to people who are searching for services like cleaning and handyman services.

6. Email Marketing

Email marketing can be an effective way for small businesses to reach their target audience directly. By creating a mailing list of potential and existing customers, they may send targeted emails promoting their products or services. Emails can include special offers, promotions, and newsletters that provide useful information to the audience.

For example, The Iconic, an Australian online fashion retailer, uses this method to promote their products and offer exclusive deals to their subscribers. The company sends regular newsletters that contain information on the latest fashion trends, outfit ideas, and styling tips.

Conclusion

Small businesses and entrepreneurs in Australia can benefit from using various advertising strategies to reach their target audience effectively. Social media advertising, content marketing, influencer marketing, display advertising, search engine marketing, and email marketing are just a few examples of the most common types of advertising strategies that businesses can use.

By tailoring their advertising campaigns to their target audience and using these strategies effectively, they can increase brand awareness, engage with their audience, and ultimately drive sales.

If you are looking for a company that specialises in various advertising strategies, look no further than our expertise here at QB & Co. Consulting. We support all small businesses in Brisbane, and we create simple automation and tailored marketing strategies that free up valuable time, enabling business owners to focus on growing their businesses. Call us today and let us help boost your brand to the next level through our ads and marketing techniques!